9 Carpet Cleaning Secrets


Most people love carpeting in their homes because it is softer and more comfortable and it helps absorb sound.  But, keeping your carpeting clean can sometimes be a challenge.  Think of dirt tracked in on shoes, spills and other messes that keep your carpets from looking and feeling wonderful.  Try these little ‘cleaning secrets’ to help you:

  1. Avoid rubbing stains.  Rubbing a stain only pushes the stain deeper into the carpet fibers. INSTEAD, blot the stain using warm water…put pressure on the stain using a clean cloth and work outside towards the inside of the stain to help prevent the stain from spreading.
  2. Use a little vinegar.  Using a dry clean cloth, blot a mix of vinegar and water on the stain and then blot it dry.  Amazing, right?
  3. Ice cubes.  When you find a gob of chewing gum stuck on your carpet, don’t panic!  Just go to your refrigerator and take out some ice cubes.  Stack them on the stuck gum for a minute.  After this, take a spoon or butter knife and scoop or scrape the gum.  Don’t ‘dig’ so hard that you damage the carpet fibers.
  4. Attack grease.  When you get a grease spot, mix some drops of dish detergent with water and blot on the spot.  Use sparingly!  Then, using a clean cloth and water blot repeatedly to remove the detergent.
  5. Use your iron.  In the rare case that you get candle wax drops on your carpet, get a clean dry white cloth and place it on top of the wax dripping site.  Then, put a warm iron on top of the cloth for about a minute.  After that, remove the iron and the cloth and scrape off the candle wax with a butter knife.  Be careful to not dig so deep that you damage the carpet fibers. Don’t leave the iron where little ones could get burned and don’t let it sit longer than a minute.
  6. Baking soda.  If you have some bad smells in your carpet, sprinkle some baking soda on the carpet and then vacuum it up thoroughly.
  7. Alcohol and glue.  If you get glue on your carpet, wet a clean cloth with rubbing alcohol and rub the spot clean.
  8. Clean the ink.  If you get an ink spot, mix some milk and cornstarch to form a paste and rub it on the ink stain.  Leave it overnight and remove with a clean cloth and water the next day.
  9. Try lemon juice.  Pour some lemon juice directly on the stain, sprinkle salt on top and blot it up with a wet cloth.

What’s NOT a secret is that your carpets need regular professional care, using steam cleaning, as recommended by all carpet manufacturers.  It is thorough and leaves the carpet cleaner and fresher than before. The best guys to do this are your friends at Zerorez® who use patented Empowered Water™ which cleans the carpet completely and leaves behind no soil-attracting residue!  Doing this regularly will probably save you a lot of time from constantly working on the spots!

Let’s Talk About Water


When our founders managed a large number of apartment units, they had a really hard time maintaining the carpets.  “There must be a better way,” they thought.  And with that was born the idea of introducing significant new cleaning technology into an industry that had cleaned the same way for decades….putting stuff into carpets and then trying (but failing) to take it all out.  The “it” is soaps and shampoos that can’t be totally extracted, so what is left behind just attracts–in a ‘sticky fashion’–MORE dirt and residue.

Now, Zerorez® is THE No Residue® Carpet and ‘living surface’ cleaning company because of  our patented water–Empowered Water™ that is electrolyzed and oxidized so that it performs powerfully LIKE a detergent but without using the sticky stuff. (Would you ever shampoo your hair and then just use a hair dryer without thorough rinsing?  Heavens NO!)   You can’t do that with your carpets either, my friend!

This state of the art cleaning system produces superior results, making it the excellent choice for soiled carpets, upholstery and hard surfaces too, like tile and granite.

You’ve witnessed the power of water for years.  Now you can experience the power of water and technology to help with your home cleaning needs.  This is the best way to take care of expensive carpet and other materials that you want to maintain and that you want clean and fresh-looking for your family and friends.

Give us a call and our expert technicians will give you our “Gotta Love It” Guaranteed Service that we hope will make you a “Raving Fan” as thousands have become across the great USA.

ZEROREZ® Announces July–“National Carpet Cleaning Month”



That’s right America, July is National Carpet Cleaning Month.  Time to clean up those carpets….and we are ready to help.

Frequent vacuuming helps, but regular professional cleaning by ZEROREZ® will contribute to a much healthier household and happier people who live there.  Consider these facts:

  1. Each year, several pounds of soil can accumulate in and under a carpet.
  2. The ‘five-second rule’ is a myth.  Bacteria can live for four weeks on carpet.  And, thanks to ‘microbial adhesion, germs like Salmonella Typhimurium, Campylobacter and Salmonella Enteritis are immediately transferred to food.
  3. A person sheds about 1.5 million skin flakes and hour….and guess where they go…right into your carpet.
  4. Scientists believe that more than 43 million tons of dust falls over the earth every year.  Indoor air, oddly enough, ususally contains about twice as much as outside air.
  5. Germs lurk in other places you need to clean:  dish sponges, bathroom toilets and kitchen trash cans.

We are here for you.  Keep it clean America!

What’s the Deal with Being Platinum Rated?


It’s a thing of beauty!

Zerorez was one of the first companies to achieve the Platinum Rating from the Carpet and Rug Institute (CRI)… but what does that even mean? And why should you even care? CRI was founded to provide science-based information related to the carpet and rug industry. Their rating system for carpet cleaners has become the foremost authority in the industry.

Platinum Rated – The Highest Achievable. 

Zerorez earned this level in the early 2000’s.   Previous to that, GOLD was the highest level, but with new technologies emerging, CRI had to raise the stakes. We led the field then, and we still lead the field with technology and services that clean superbly.

What does the Rating mean for you?

The Rating System is based primarily on 3 criteria:

– Soil Removal

– Water Removal

– Texture Retention

Soil Removal

CRI uses NASA-enhanced x-ray fluorescence technology to measure the precise amount of soil removed from the carpet. Basically, they’re using rocket science technology to measure how clean we get your carpets. And only those who rate at the highest level qualify for Platinum. ( We nailed it!)

Water Removal

Next is all about the dry times. The system tested must remove most of the water used in the cleaning. Dirty water that remains in the carpet can be a source of fungal growth.

So for you, this means shorter dry times and fresher carpets!

Texture Retention

The last factor is about carpet lifespan. The system must not harm the carpet fibers. Some cleanings scrub the fibers and wear them out, but the Zerorez method does NO HARM to your carpets. Meaning that your carpets can last for many more years.

The Zerorez Way! – Platinum Rated!

Clean with us and we’ll remove more dirt than the other guys, we’ll leave your carpets drier, and our process will not reduce the lifespan of your carpets. 

Ready for your next cleaning?  Give us a call or book on-line.

Carpet–The Best Filter In Your Home



I’ll bet that you take your carpet for granted, right?  You see it every day, you walk on it, your kids play on it.  THEN, you have to vacuum it and clean it…UGH!  And then, you watch those home makeover shows that are replacing carpet with glossy hardwoods…..hmmmm, “could I do that?” you ask.

Well, here’s the thing…review this before you go any further!  You may not have thought very much about how carpeting actually contributes to the the health and well-being of your family.  Carpet is actually the the biggest contributor to clean air in your home!

Your carpet is a very effective filter….the biggest one in in your home. It acts just like the little filter that you replace (sometimes) in your heating and air conditioning system.  It filters out the airborne soils and particles that pass through it.  Without that filter, those soils and particles just sit on the floor, swirling around to cause health worries.  And, get this, in the colder weather months when the windows remain closed, that filtration becomes a bigger issue.

Your carpet actually traps and filters those soils and prevents them from becoming airborne.  Then, they can be removed with regular vacuuming and regular professional cleaning.

Carpeting absorbs and traps tracked-in soils, pollens, insecticides, bacterial matter and even fungus.  As evidence, the black lines that appear on light colored carpet around baseboards , under doors and around cool air returns shows the effect of this ‘filtration soiling”….essentially dirt that didn’t get vacuumed up.

Think of it this way.  Would you leave your air conditioning/heating filter unchanged for long periods?  No, of course not.  Likewise, you don’t want to have your ‘carpet filter’ full to overflowing.  You don’t want unhealthy air and you don’t want permanent damage done to your expensive carpeting.

The experienced Zerorez® professionals can help you clean and protect your carpets better than anyone else!  Our technicians use a comprehensive process to prepare and clean your carpets.  And, get this, unlike the ‘other guys,’ Zerorez® doesn’t use soaps or shampoos or harsh chemicals.  Our patented process focuses on Empowered Water™–that’s right, water which has been oxidized and electrolyzed to act with superior results to clean your carpets BUT without leaving soil-attracting residue behind, so you your carpets stay cleaner longer.  We like to say that it’s simply The Right Way To Clean®.

So, call Zerorez® today: 866-937-6739. Protect your carpet and take better care of your family!

Three Indoor Activities

Three Indoor Activities to Keep the Kids Happy


Children and parents alike can get the itch of cabin fever when the weather outside isn’t friendly enough for outdoor playtime. Right now, it might be a bit iffy for you. Your Zerorez® carpet cleaning experts in 44 cities across the USA have a few suggestions from their own family playtime that could help brighten your day when the weather seems a bit gloomy outside.

  1. Get Your Body Moving

As experts in carpet, upholstery and tile cleaning,  we know how important it is to ensure your flooring is well cleaned before becoming a child’s play place, but after a little cleanup your living room can become the perfect place for a bit of family yoga. Both adults and children can benefit from moving around. The stretches can be kept very simple, but instruction on good breathing and exercise at an early age can have long-lasting benefits for your family as they grow to enjoy caring for their bodies. For more information on the benefits of yoga with children, check out this information (link http://www.pbs.org/parents/food-and-fitness/sport-and-fitness/why-yoga-and-kids-go-together) by PBS.

  1. Tickle Time!

A good game of playing piano on those ribs and releasing a full out belly laugh helps in family bonding and memories and has a great added benefit of improving cardiac functions and lowering blood pressure. You of course need to be careful with rough play, and even the Zerorez® carpet cleaning specialists know to use good judgment.

  1. Build a Fort

This one is a classic, for sure. A pile of pillows and blankets can be nothing less than magical for a child. You may be resistant because of the pending mess you know they’ll leave in the aftermath, but it could very well be worth the sacrifice as it keeps your children engaged and entertained. And unlike a television show that may capture their attention, this activity fosters problem solving and creativity, giving them an important opportunity for brain development.

We sure love our families and we know you do too! One of the ways we care for our families is ensuring a safe and clean environment for living and play. The ZEROREZ®  cleaning service experts can provide this safe and clean environment without leaving an soil-attracting residue. So you can confidently stretch, tickle, and create with peace of mind.  If your needs are carpet cleaning, upholstery cleaning, tile and grout, or even granite, Zerorez® is there for you.  Click the book online tab to be connected to the Zerorez near you or call our toll-free number to be connected locally. Zerorez® means Zero Residue®!


Should you wear shoes inside your house?

Most folks do, but now there is some interesting information that may cause you to think about this practice, AND about how/how often you clean your carpets and flooring!

A study done by the University of Arizona found an average of 421,000 different bacteria on shoes. Coliforms, a bacterial indicator of the level of sanitation of foods and water, were detected on the bottoms of 96% of shoes. In addition, E. Coli was detected on 27% of the shoes.

Just think about all the stuff you walk thru each day–bird droppings on the sidewalk, restroom floors at the office or in the mall, dirty rainwater in the street, near the gas pump at the convenience store…the list goes on!  Yikes!

Researchers wanted to know about the transfer of bacteria from shoes to uncontaminated home floors.  Stunningly, the transfer ranged from 90 to 99%.  And the bacteria can be tracked over a long distance into your home after contamination.

Think about the possibilites:  Toxins from treating your lawn, walking on asphalt roads treated with coal tar, rain water in the street that can have gasoline and chemicals in it.

So, what’s the answer?  You can ‘park’ your shoes at the door.  You can wash the bottoms of your shoes.  You can call Zerorez®…we’ll clean and sanitize your floors.    We can also provide a sanitizing spray that you can use between cleanings.  Always vacuum often!  Clean up the pet stains too!

Clean-up and be healthy!


Why Choose Carpet Cleaning?

When considering the purchase of a residential cleaning franchise, there are many to choose from. Why would anyone pick carpet cleaning as their specialty?

Monopoly is Not an Issue

Unlike some commercial cleaning franchises where they own a large majority of market share, the carpet cleaning industry has yet to see one company with the majority of market share. In fact, the top nine franchises in the industry only account for 24% of the market. While there are thousands of carpet cleaning companies nationwide, this is an industry that is ripe for opportunity.

Green Cleaning

With the upward trend toward using green products, may commercial cleaning companies have jumped on the bandwagon and touted their green products. The carpet cleaning industry has a few that promote green products, but most of them come with stipulations. Zerorez Franchising Systems, Inc. is the distinctive carpet cleaning company that offers a truly GREEN cleaning experience,since we don’t use any harsh or toxic chemicals in our cleaning process.

Profit Potential

Since carpet cleaning is a service with repeat business, as long as there are homes and offices in your territory that have carpet, your opportunities for new clients and profit potential are endless.

Prolong the Life of Carpets

Carpet is the biggest filter in a home or office and traps airborne pollutants. Cleaning the carpets prevents buildup of allergens and bacteria. Most carpet manufacturers even insist that carpets be cleaned on a regular basis to maintain the warranty. By choosing a carpet cleaning franchise with a well known cleaning company like Zerorez® allows you to prolong the life of your customers’ carpets.

Growing Industry

Market research shows the carpet cleaning industry brings in $10 Billion in annual revenues. Of the 40,000+ companies that comprise the industry, 77% of them have fewer than 4 employees. For entrepreneurs who want to own a small business in an open market, carpet cleaning is the way to go.

Franchise Opportunities Available

For those who prefer a less risky route to small business ownership, franchising is the way to go. Carpet cleaning franchise opportunities abound, and provide the owner with a proven roadmap to success. Instead of struggling with day to day operational challenges, marketing campaigns and running the business effectively yourself, a franchise system fills the gaps and allows you to be in business for yourself not by yourself.

How to Start a Carpet Cleaning Business

If you have ever wondered how to start a carpet cleaning business, you are not alone. Starting your own company takes a lot of hard work and effort, and often leaves you feeling alone. However, starting a carpet cleaning business with Zerorez® is simple.

Where to Start

The company began when founders Gaylord Karren and John Hopkins were in the business of property management and had the worst time trying to keep carpets clean in their 3,000 apartment units. Frustrated with spending more money on carpet than payroll, the two knew there had to be a better way.

And so, Zerorez® emerged onto the scene, a revolutionary cleaning company with the ability to clean carpets without the use of harsh or toxic chemicals. By cleaning this way, our customers are not left with soil attracting residue left behind to make carpets appear dirtier faster. Our patented cleaning system is the right choice for a deeper clean.

Franchise Opportunities

As a carpet cleaning franchise owner with Zerorez®, you will receive access to comprehensive training programs, unmatched marketing support systems, and an online presence to help draw customers to your new small business venture. Zerorez® is making a difference in the carpet cleaning industry and is seeking hard working entrepreneurs to join us in our vision of removing the toxicity from all cleaning systems in our homes and businesses.

How to Start a Carpet Cleaning Business with Zerorez®

If you fit the profile and can catch the vision, Zerorez® wants to hear from you. Stop wondering about how to start a carpet cleaning business, and do it with the help of Zerorez®.

Comparing Carpet Cleaning Companies

ZerorezHave you ever done a side by side comparison of carpet cleaning companies? Comparing available carpet cleaning franchises gives you a clear picture of what the brand portrays so  can see how you would fit in the franchise culture. These are a few of the top considerations when searching for carpet cleaning companies. Let’s take a look:


Carpet & Rug Institute (CRI) Certified?

This seal of approval is a measurement system for the effectiveness of the cleaning process used by each company. Having this certification proves to your customers that you get the job done right the first time without harming the carpet.


ServiceMaster Clean Not Tested
COIT Not Tested
Heaven’s Best Not Tested
ServPro Not Tested
Oxi Fresh Bronze Level
Sears Carpet & Air Duct Cleaning NASA Platinum, Platinum & Gold Level
ChemDry Platinum Level
Stanley Steemer Platinum Level
Zerorez NASA Platinum Level


Franchising Information

In the world of franchising, size is not as important as quality of performance.

Company Name Franchising Since Number of Units
ServiceMaster Clean 1952 4,933
COIT 1962 50
Heaven’s Best 1983 400
ServePro 1967 1,500+
Oxi Fresh 2006 233
Sears 1999 297
ChemDry 1978 2,039
Stanley Steemer 1972 262
Zerorez® 2003 42


Brand Messages Used in Marketing

Some of these may sound familiar, if you have done business with the brands in the past.

ServiceMaster Clean The Clean you expect. The Service you deserve.
COIT The nation’s largest and most experienced carpet-cleaning, drapery and upholstery cleaners.
Heaven’s Best Quality Work at Affordable Prices…Since 1983.
ServPro For a cleaning backed by state-of-the-art equipment, over 40 years of experience and professionals trained to the highest standards.
Oxi Fresh The world’s greenest carpet cleaner.
Sears Carpet & Air Duct Cleaning A deeper clean guaranteed
ChemDry Drier. Cleaner. Healthier.
Stanley Steemer The cleaning method most recommended by carpet manufacturers.
Zerorez® Most advanced carpet and living surface technology-the RIGHT way to clean.


Cost of Franchising

ServiceMaster Clean $24,400-65,000
COIT $49,560-143,350
Heaven’s Best $28,900
ServPro $132,050-184,450
Oxi Fresh $49,203
Sears Carpet & Air Duct Cleaning $11,025-191,550
ChemDry $42,000-142,820
Stanley Steemer $100,190-245,125
Zerorez® $108,850-164,400